Internet advertising predicted to hit 51% of total ad spend by 2019

It’s a great time to be a search marketer. PwC has just released its Australian Entertainment & Media Outlook report, which predicts that internet advertising will account for 51% of paid marketing spend in Australia by 2019.

The digital channel will grow 13% during this time – faster than any other advertising channel – to hit $8.2bn of paid marketing spend. This includes display, search, video and classified ads.

In other channels, the free-to-air TV market is forecast to flat line, yet pay-TV is predicted to grow from $572m in 2015 to $746m by 2019. It comes as no surprise that the print sector is the worst off, with newspaper and magazine ad revenue set to decline year-on-year.