Apps are appearing everywhere from phones and tablets to watches, cars and smart TVs – they have changed how we interact with devices and websites and now they’re changing the way we search.
Apps are simple to use however, are often being underutilised. Many brands still continue to struggle with having a mobile-friendly website, let alone creating sophisticated apps, yet many marketers know that apps can be imperative to drive brand engagement, give a more customized experience or to push notifications.
In contrast, there are some incredible companies out there who are creating meaningful experiences on apps, which in turn create new opportunities to get in front of users (hats off to you!).