I'm a Melbourne/Ballarat based marketing consultant specialising in Digital Growth Strategies, Communications, SEO, Search Marketing and Content Marketing. I spend my time helping business build their brands online through Marketing and Growth initiatives.
Hi, I'm Shannon, an award winning marketer based in Melbourne/Ballarat. I’ve previously been named the ADMA Australian Young Marketer of The Year and have over 12 years of local and global experience in digital content and search marketing (both agency and in-house)
I work as a Senior Marketing Consultant, specialising in Growth Marketing, Search Engine Optimisation (SEO), Digital Marketing and Digital Strategy.
I have experience in managing multi-million dollar digital budgets for brands, always making data driven decisions on strategy and implementation. I excel when it comes to turning insights into action and am passionate about building brands through digital, acquisition and growth marketing channels.
I have worked across Australia's largest Travel websites, Telcos, Law Firms, Real Estate Companies, Health Insurers, eCommerce brands, Entertainment sites and Government sites, and achieved exceptional marketing results for them.
An example of brands I have worked with include: Medibank, Slater and Gordon, Toyota, Telstra, National Geographic, Red Energy, News.com.au, Victorian Government, iSelect and many more.
The Young Marketer Award has emerged as one of the most coveted award categories in the prestigious AC&E Awards.
The Australian Young Marketer Award celebrates individuals aged 30 or below with outstanding talent and potential to shape the future of the marketing and advertising industry. I won this is 2017.
According to ADMA, to be a finalist for the awards "you need to have not only exceptional creativity in the solution to your problem but also demonstrate your approach was truly effective. To put it simply, brilliant creativity has to cause exceptional results.” I was a top 5 finalist in 2016.
Live My Life is ZenithOptimedia's annual global exchange program for rising stars within the organisation. Each year one champion is chosen from every ZenithOptimedia office to participate in an overseas exchange program. In 2016, after a vigorous application process, I was selected as our Australian ambassador and worked from our New York (USA) office for a period of time.
My New York exchange allowed me to learn about a different agency culture and different ways to work with global teams, I was able to learn about interesting initiatives to bring back to Australia.
30Below is a community for young marketers and creatives in Australia. I'm on the Victorian (Melbourne based) committee and help organise and run events, create content for the 30Below website and attend monthly planning meetings.
The Wild Hideaway was recognised by The Culture Trip as one of the top 5 Melbourne-based blogs in Australia!
The Wild Hideaway was nominated for an Australian Blogster award and was listed as one of Australia's top 10 lifestyle blogs by Pedestrian TV.
Google has recognised me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise.
BrightEdge has recognised me as a certified professional, I passed the BrightEdge exam with a score of 97%. A BrightEdge SEO certification validates a user’s ability to leverage the platform to deliver value from search and digital marketing.
